Although translations can reflect the message, style and tone of the original text, local readers do not necessarily react to it as expected, because the original text responds to the cultural expectations set by the audience of the source language. Transcreation, taking the extra step beyond translation, focuses on the target audience. Consequently, it can easily result in texts substantially different from the original but with effects much closer to the impact the original text had in the original environment.
The texts are written by humans. Therefore, SEO penalties related to AI-generated texts can be avoided.
Broadstone.io is the sister company of TrM Translations, a business translations company that has been successfully operating for twenty years. Learn more about our story.
Broadstone.io helps businesses adapt effortlessly by providing scalable remote outsourcing solutions with a light footprint, billed by the hour.
We always assign, for each of your tasks, the appropriate talent in the right capacity and just for the period a given service is required. This eliminates the risk and burden of overheads, as well as any mismatched or less than ideal capacities.
Check out our blog to see how we have handled some of our projects and, in general, for more detail on how we work.
Contact us to explore how you can improve your business flexibility and lower your risk through our outsourcing services.
